Perhaps a little off-topic, but here’s a video (in French only – hopefully the English-speaking world will make a translated one soon) about what’s happening with about 3000 advert boards in Geneva’s streets.
Let us not forget
- the role adverts play in encouraging a consumerist society.
- how much trash is generated by the advertisement industry
“We are used to seeing extremely simple messages that impose a life model with a big car, a big salary… So this is both a critique of commercial advertisements and a proposition of reinvesting into the public space, in dialogue with its citizens.”
Some of the messages on the boards:
“Less (images of a tank) in 2017 and more (images of a smiling person and someone on a bike)”
“More ❤ for the Earth”
“When publicity isn’t here, the brain danses”
“We feel better without mental/visual pollution!”
“Mirror, mirror, tell me who has the most material goods!”